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How to Design a Good Direct Mail Piece for Your Medical House Call Practice

Deciding to begin a medical house call practice is the first step towards taking advantage of the most exciting business opportunity in health care. You may just discover that a mobile medical practice can be not only lucrative, but also flexible as well. If you are making the transition from a traditional, office-based medical practice to a house call practice, there are some marketing ideas that are beneficial. For instance, several times a week, your mailbox bears testimony to the power and effectiveness of one particular marketing and advertising tool: direct mail. There is only one reason why businesses continue to use it - it works. Businesses have learned that direct mail means sales, profit, and growth.

Many small companies have come to regard direct mail as one of the most vigorous and successful marketing tools that they possess for acquiring new customers maintaining established ones.

Keep in mind the following marketing ideas:

  1. Advertising is essential. Once you begin making the necessary changes to your office practice so that you can begin making house calls, you should immediately turn your attention to advertising. There are many different advertising mediums you could consider; however, a direct mail piece to your surrounding community is, arguably, the most effective. Many people who currently have a medical doctor are not actively searching for a new physician, but these same local residents may find your new style of house call medical practice an intriguing concept. By sending a direct mail piece, you will have a largely captive audience who might be quite receptive to your message.
  2. Clearly state your services and rates. Most house call doctors offer particular medical services to their clients, as there are some procedures that simply do not lend themselves to at-home completion. In order to avoid any confusion about what type of services your clients can expect, list them very clearly on your direct mail piece, and also have a clear statement about the prices for each service. Unlike in a traditional office-based medical practice, few house call doctors have a large staff to handle billing and insurance claims, which means the money transaction is simply between the patient and doctor. By having a clear list of how much your services cost, you can simplify the payment process. It is also very important to let your community know if you accept insurance or not; some house call doctors work on a strictly cash-pay policy, while others accept some types of insurance. However you choose to handle insurance claims, avoid confusion by letting potential patients know your policy from the very beginning.
  3. Make your hours clear. This healthcare business opportunity is attractive to many physicians mainly because of the flexibility in scheduling it offers; however, all doctors need their own personal time! Your direct mail piece should clearly list the hours you are available for house calls, and it should also have all of your contact information. Of course, an after-hours, emergency answering service is an option all physicians consider.

When writing a direct mail piece, keep the following information on hand:

  1. Keep the copy simple and easy to understand. Many readers of direct mail simply glance at a direct mail piece, unless the message can be understood immediately. There may be little chance of it getting any attention and it will get tossed.
  2. Make good use of a headline. The headline makes the ad more readable and allows the consumer to get your message quickly as well as highlights key points described in the text.
  3. Tell your customer how to respond. One way to get more customers to respond is to tell them exactly what you want them to do in your copy (i.e. place phone number and website address.) Provide the customer with a direct call of action.

Since 1998, HouseCall Doctor has been offering a "turnkey" or pre-established model to educate and support physicians who are ready to make the transition from office-based businesses to medical house call practices. There are no royalty or hidden membership fees, because this opportunity is not a franchise. HouseCall Doctors can help you transition from a hectic office-based practice to a more relaxed, more enjoyable way to practice medicine. Call HouseCall Doctors at 1-877-886-8575 or visit us on the web at www.mobilemedicalpractice.com.

Thinking of Starting Your Own Medical House Call Practice?

As more and more modern-day physicians grow tired of the common problems associated with the standard healthcare industry in the United States, they are considering moving out of the office or hospital and into a field where they can perform an age-old form of medical practice – house call visits.

A New Wave in Medicine: Mobile Medical Practices

A new kind of medical practice is flourishing nationwide that offers to go to where the patients are — whether a home, an office or a hotel — to treat ailments as diverse as a sprained ankle or a bad case of bronchitis.

Bringing Back the Good Ol’ Days with House Call Doctors

Patients are ecstatic about the opportunities that are arising to have their physician come to their home – saving them the time, energy, and costs it takes to travel to a doctor’s office or hospital.

Doctor’s In The House!

More and more, the age-old statement “The doctor’s in the house” will resonate with American families all across the country.